Why Visual Storytelling Works for B2B Marketing

See on Scoop.itB2B Sales & Marketing

“Admit it – you’re sick to death of being forced to sit through boring Power Point pitches, given by drab salespeople in stifling conference rooms. The real problem is that it isn’t just you that feels this way! Your prospective customers are just as burned out on these traditional marketing methods as you are – which means that you’ve got to bring something new to the table if you want to be an effective B2B salesperson.”

“One particular model to consider is the visual story. In this approach, marketing messages are conveyed in a way that is easiest for the brain to process. A voice narrates your message as the visual images supports it.”

“At TruScribe, we leverage storytelling through the use whiteboard scribe videos, though there are plenty of other visual storytelling techniques that can be used as part of an effective sales process.”

Read on to learn more why story telling works so well in B2B marketing:

1. Visual Storytelling is Engaging

2. Visual Storytelling is Disarming

3. Visual Storytelling is Effective

With increasing retention rates, it’s easy to see why visual storytelling makes such an effective B2B marketing tool.

See on www.business2community.com

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