B2B Marketing Drives Awareness and Leads via Content

See on Scoop.itB2B Sales & Marketing
“Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.”

“As you can see, content is a favorite for every stage of the funnel – from awareness to generating leads to renewals.”

See on blog.eloqua.com