Keys to B2B Marketing Success with Video

See on Scoop.itB2B Sales & Marketing

“A week and a half ago at SES San Francisco 2012, I moderated a session entitled ?Keys to Success with B2B Video.? – Greg Jarboe”


“Now, I could try to tell you what Leslie and Mark spent 40 minutes explaining  during the session… But, as Inigo Montoya said in The Princess Bride (1987), “No, there is too much. Let me sum up.”


The article discusses the Who, What, When, Where, Why and How behind the topic of using videos on You Tube for B2B marketing and sales.


What I found most interesting was the graphic of how much time is spent outside of work by IT professionals researching what to buy via related videos. Here is a quote by Leslie from Cisco:


“Although 53 percent of B2B IT decision-makers watch tech-related videos during  normal business hours, 27 percent watch before normal business hours and 61  percent watch after normal business hours. In addition, 50 percent watch on  weekends.”


Read the full article for tips and ideas behind what others are doing with video:


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Five Best Practices for B2B Marketing on Twitter

“The Challenge: Real-time platforms like Twitter make it easier than ever for public conversations about customer’s brand experiences — for better and for worse. Marketers need to be part of the conversation.”

“In the past, marketers had a clear distinction to work with: Facebook offered great demographic targeting options and opportunities for social endorsement, and Twitter was a real-time platform. But with the growth of Facebook’s news feed (and, now, timeline) both platforms are truly real-time. So what is the unique benefit of Twitter for marketers? Twitter is the major platform for monitoring and participating in the public conversation around your brand.”

  1. Select a Branded Hashtag
  2. Track Mentions of Your Own Brand 24/7
  3. Monitor All Conversations Relevant to Your Business
  4. Actively Manage Your Twitter Feed
  5. Maintain an Authentic Voice

Consider these 5 areas and the tips offered to increase your brands awareness by understanding your customers’ needs better. As the article points out, marketing does not have to join in social conversations, however, your customers are already talking about your brand, products and/or services on twitter.

This article may appear to relate mostly to consumer marketing, however, as one example, there are more and more twitter chats relating to business issues you can join and/or create. Not every company needs to be using twitter as a marketing venue, yet it can still be a great way to research what your customers are seeking or facing in their daily work.

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B2B Marketing and 9 Ways to Integrate Social Media

“Based on both the presentations I heard, as well as conversations throughout the day with local marketing managers, one thing is clear: social media marketing is no longer simply an element of the B2B marketing mix; rather, it is affecting (and infecting) the way B2B companies market, from top to bottom. – Howard Sewell”

“Social media used to mean launching a blog, or designing a corporate Facebook page. Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications.”

“Integrating social at every step of the demand generation cycle: that was clearly the lesson of the day. In addition, here’s a list of other insights, comments, and data points that I found most interesting, surprising or enlightening:”

Read on for the 9 ideas and 1 big lesson discussed by Howard Sewell.

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Top 10 Most Effective Marketing Strategies

TA 2012 survey of small businesses took a look at the top ten most effective marketing strategies for both B2B and B2C organizations today. Respondents were asked to identify which strategies they find most effective.

“Interestingly, all strategies that scored 50% or greater were related to Inbound Marketing (excluding personal interactions), while users are losing confidence in traditional marketing methods. Expensive TV schedules, cold calls and events are having less overall impact for most organizations.”

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7 Reasons Storytelling is Important for B2B Marketing


Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.

Thanks to fellow curator Giuseppe Mauriello for sending me this! It’s perfect for a mid-week pick-me-up.

This post is quick and easy to digest — because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.

This review was written by Karen Dietz.

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How B2B Buyers Really Use Social Media

“The annual Buyersphere report … consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings …(Note: The report surveys buyers in the UK, France, Germany, and Italy so is obviously focused on European buyers, but I believe the insights below are relevant to all markets.) – Jon Miller/Marketo”

Full report:

In the article Jon discusses 4 points he noted in the data and one of his observations is: Continue reading

Visual Storytelling Ideas for B2B Marketing


For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream.

Here are 5 creative ideas gathered from other companies who are effectively using visuals in their marketing and gaining more business.

The author of this article, Iris Shoor, didn’t just list the typical ways to do visual storytelling — Pinterest, Instagram, infographics, photos. She instead found companies who were using visuals in creative ways that you can also do. Read the article for her examples and tips.

I hope your reaction to this article is, “Oh yeah, cool idea!” or “Oh yeah, I forgot to do that last time!” It should get your creative juices flowing.

A quick reminder — visual storytelling is often simply about triggering stories within your reader’s minds or allowing them to connect your visual to a story in their brains. This often allows them to create a new yet familiar (and hopefully positive) story about your product/service/brand. That’s a good thing!

This review was written by Karen Dietz for her curated content on business storytelling at ;

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