TA 2012 survey of small businesses took a look at the top ten most effective marketing strategies for both B2B and B2C organizations today. Respondents were asked to identify which strategies they find most effective.
“Interestingly, all strategies that scored 50% or greater were related to Inbound Marketing (excluding personal interactions), while users are losing confidence in traditional marketing methods. Expensive TV schedules, cold calls and events are having less overall impact for most organizations.”
See on www.weidert.com