Keys to B2B Marketing Success with Video

See on Scoop.itB2B Sales & Marketing

“A week and a half ago at SES San Francisco 2012, I moderated a session entitled ?Keys to Success with B2B Video.? – Greg Jarboe”


“Now, I could try to tell you what Leslie and Mark spent 40 minutes explaining  during the session… But, as Inigo Montoya said in The Princess Bride (1987), “No, there is too much. Let me sum up.”


The article discusses the Who, What, When, Where, Why and How behind the topic of using videos on You Tube for B2B marketing and sales.


What I found most interesting was the graphic of how much time is spent outside of work by IT professionals researching what to buy via related videos. Here is a quote by Leslie from Cisco:


“Although 53 percent of B2B IT decision-makers watch tech-related videos during  normal business hours, 27 percent watch before normal business hours and 61  percent watch after normal business hours. In addition, 50 percent watch on  weekends.”


Read the full article for tips and ideas behind what others are doing with video:


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