“Social media for business (or social business) boasts lucrative opportunity for those professionals who master the fine art of social engagement. Social business campaigns continue to gain momentum among new companies. As more businesses want to be part of the movement and see their own social return, many eagerly dive in before considering important risks and ways to maximize potential.”
Read the full article for ideas around setting clear goals, honing in on your target group, and understanding better what your audience looks like as the first 3 areas to consider.
In addition, the article covers 5 other areas to help you plan your social media B2B marketing efforts better.
See on www.business2community.com