B2B Marketing: 7 Content Tactics to Employ

See on Scoop.itB2B Sales & Marketing

“According to research from the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing was one of the top four channels for lead generation budgets for this year. And, as a less quantitative measure of the importance of content marketing, it was featured in almost every presentation at the recent B2B Summit 2012, whether the main focus was lead gen, email, social media or event marketing.”

“For B2B marketers, content marketing is used for lead generation and lead nurturing, provides the “fuel” that runs inbound marketing strategies, and effectively works across multiple channels. For example, email without valuable content to share with the database is just technology, not marketing.”


“To provide B2B marketers with a framework of content marketing tactics, MarketingSherpa reached out to two content marketing consultants: Michael Aagaard, self-described online copywriter, and LPO and testing fanatic, Contentverve; and Stephanie Tilton of Ten Ton Marketing.”


“This article features seven tactics B2B marketers can employ to improve the content marketing channel.”


See on www.marketingsherpa.com