“In BtoB Magazine’s latest research report on B2B social media marketing, 71% of B2B marketers polled are moving up to 10% of traditional media budget allocations over to social media; 14% indicated that they will move more than 20%. The average increase in social media budgets was approximately 11%.”
Increasing spend rate on social media is a solid first step for B2B companies who have found social media to have a positive impact.
Understanding better which areas social media can impact the most can help pin point where to spend those dollars the most effectively.
Read the full article for ideas around how social media can positively impact specific areas of your maketing and sales methods.
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