B2B Marketing is About Generating Leads to Grow Sales

See on Scoop.itB2B Sales & Marketing

“Online lead generation can help your B2B business make more sales. According to Hubspot, the cost of a lead generated through inbound marketing is 62% lower than the cost of a traditional lead garnered from events like trade shows, direct mail, cold calling, TV, and print.”

 

“…we are living in a highly digital world, so how can you optimize your lead generation techniques on the web?”

 

The article covers 4 main areas with ideas of how to help improve your lead generation and nurturing programs.

 

**Content Creation

**Optimizing Lead Generation Landing Pages

**Optimizing for Mobile

**Lead Nurturing

 

http://www.business2community.com/b2b-perspective/lead-generation-for-b2b-businesses-0319644#ARcYGSH8KQXYMBTp.99

 

The article does not cover measurements around leads, yet one simple trick is to consider:

 

It is not about the quantity of likes, shares or leads you generate.  It is all about the quantity of “Sales Ready” Leads achieved based on the company resources expended. This presumes you already differentiate a marketing lead from a sales ready lead.

See on www.business2community.com

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