“In the business-to-business space, the suggestion that tried-and-true strategies no longer work is false.”
“Success is still very much about strategy and execution, driven by your market and your specific customers. You need to evaluate how you use social the same way you would with any other tools.”
“Does it bring you closer to the buyer? Does it allow you to deliver your message and value in a way that helps buyers decide you are the provider to trust, partner with and have a relationship with?”
Read the article for ideas of how to view and consider the use of social selling and marketing in your B2B space.
See on www.theglobeandmail.com