Digital Customers are Changing the Rules in B2B Marketing – Are You Ready? (Part 2)

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“According to Forrester, Customer Experience (CX) leaders outperform the laggards:”


* CX leaders increased their value by 22% over 5 years

* CX laggards’ value declined by 46%


“A recent study from Bloomberg Businessweek revealed:”


* 80% of companies want to get closer to their customers

* Only 20% believe they are doing a good job

* Only 8% of their customers think they do a good job


“Since we were interviewing executives about what they felt contributed to an extraordinary customer experience, we naturally asked what their companies were doing…The specifics varied widely, but there were three areas of commonality:”


1 – Customer Insight

2 – One-to-one Interaction

3 – Execution excellence


Read the article for ideas of how others improve the customers experience:


Part 1 is found here:

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Digital Customers are Changing the Rules in B2B Marketing – Are You Ready? (Part 1)

See on Scoop.itB2B Sales & Marketing

“Experience shows in the age of the digital customer, the balance of power has shifted.”


“In this new world, the customer experience is the competitive battleground upon which relevance and long term viability will be determined”


Before we talk about technology… let’s follow Steve Job’s advice: “You’ve got to start with the customer experience and work back toward the technology – not the other way around”.


The article discusses 4 distinct quallities customers value and which companies should focus on to improve their customers experience.


1 Reliability

2 Convenience

3 Relevance

4 Responsiveness


“I have to admit, this is shockingly simple, no secret wisdom. What is even more shocking, though, is this: most companies get it wrong. And in the age of the digital customer, these simple qualities have become more critical than ever.” Dr. Volker G. Hildebrand, SAP

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Content Curation Can Help Your B2B Marketing

See on Scoop.itB2B Sales & Marketing


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I’ve seen on this topic in a very long time.


As I said, I’ve seen many pieces on curation but if you’re like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I’m doing.


Here are some of the highlights………

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.

As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business.

As with any social media or content marketing, your audience should be at the heart of your content efforts.


“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community”


Selected and reviewed by Jan Gordon covering “Curation, Social Business and Beyond”


Read full article here: [}

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B2B & Inbound Marketing Tips

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“Just the tips! B2B social media marketing stats, charts, tips, tricks & infographics for helping B2B marketers absolutely CRUSH IT at social media marketing.”


Good concise reference on various new/current social media improvements and/or tools to keep as a handy reference.


Covered in the article:


Instagram Profiles

Pinterest Business Pages

Cheat Sheet for Mastering LinkedIn

Distribution of B2B Marketing Content

Some new Facebook Data

5 B2B Social Media Case Studies

83 B2B Blog Post Ideas

Little Bird


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