This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I’ve seen on this topic in a very long time.
As I said, I’ve seen many pieces on curation but if you’re like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I’m doing.
Here are some of the highlights………
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business.
As with any social media or content marketing, your audience should be at the heart of your content efforts.
“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community”
Selected and reviewed by Jan Gordon covering “Curation, Social Business and Beyond”
Read full article here: [http://bit.ly/SpJEfQ}
See on heidicohen.com