“Is social media frustrating? If you’re like most B2B marketers, you’re doing the north-south nod about now.”
“The way we marketers most often use social media…lacks quantifiable metrics…And re-tweets or likes are not measures of quality leads or sales.”
“In the same way that we measure traditional email marketing, by conversions, not opens or clicks, the clearest evidence your social media activity is benefiting your business is to share content that results in conversions on your website.”
The article covers how to test quality content on the big 4 social sites and measure the results to choose which ones which will work the best for your company.
And as the author Kevin reminds us: “The content you share should be informative and problem-solving… without pushing your brand.”
See on www.business2community.com